Public Relations & Media Relations

GEO (also known as GAIO) is the new SEO. ChatGPT, Perplexity, and others are currently placing enormous value on editorial and community-generated content. “Earned” is becoming increasingly important in the marketing mix. Media relations and digital communication with journalists, influencers, and end customers are thus becoming the main focus in the age of AI. This is a good fit: PR as a “relationship business” is our agency's sweet spot—especially in the technology sector. And that applies to B2C and B2B, corporate and product.

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What are TDUB's PR priorities?

We see PR as strategic communication with the media, influencers, and other stakeholders—both online and offline. Our focus: creative media relations that strengthen companies and brands and build trust. We have proven this time and again, especially for our tech clients. Whether classic press relations, online PR, or media-effective events—we give your topics the publicity they need. If necessary, even without a new product, by using agenda surfing for thought leadership. Because for us, good PR is dialogical, credible, and relevant. Since we also see journalism as our client, we get the product on the advice page and the CEO in the business section. We have won numerous PR awards for this.

Is TDUB good at agenda surfing?

If the topic and the client are suitable, we often rely on what is known as “rapid response” media relations—a particularly fast variant of agenda surfing or news hijacking. Thanks to our excellent contacts with the relevant gatekeepers, we place client statements on current media topics with extremely wide reach. This allows us to measurably increase the share of voice among competitors and give the company representative genuine thought leadership. In addition, we then use the opportunities for placing opinionated guest contributions in specialist media.
Our services: Editorial tours / Reputation building / Influencer relations / Trade fair preparation and support / External press office / Publicity events / Journalistic texts / Test device management / Launch campaigns / Speaking opportunities / Media cooperation / Specialist article placement / Media training / News hijacking / Network content and dialogue / Material services / Footage material / International PR coordination ... and creative new ideas.